Alessandra Cigna

Alessandra Cigna is an experienced professional with a strong background in event management and experiential marketing. Currently serving as the Experiences Lead for Scaled Events & Activations at Google since October 2025, Cigna previously held roles at Gradient and YouTube, including a notable project that involved developing a fan activation for Minecraft's 15th anniversary at VidCon. Prior to these roles, Cigna was a Senior Event Manager at Hopin and an Event Manager at Firewood, providing key support to Google's Web Ecosystem team. Cigna holds a Bachelor of Business Administration in Sport, Event, and Hospitality Management from The George Washington University, along with additional coursework in Customer Experience Management from the same institution.