Alex Varia is a UX Research Leader at Google, focusing on Search Ads and Ads in AI. Prior to this role, Alex held various positions at Spotify, including Head of Growth Research & Strategy, where they led a team in foundational research to inform product and market strategies. Alex's experience also includes roles at Aimia Inc, Lumata, LoveLive, and Pollen, where they specialized in insights, data science, and growth strategies. Alex received an MA from the University of Oxford and has demonstrated a strong commitment to driving user growth and informed decision-making throughout their career.
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