Alexa Anastasio is an accomplished professional with extensive experience in optimization, product strategy, and account management across multiple industries. At Google, Alexa currently serves as the Global Product Lead for Incrementality Measurement, focusing on advanced measurement techniques to assess the impact of advertising. Previous roles include Sr. Optimization Specialist and Incrementality Lead at AdRoll Group, where Alexa managed over 100 accounts, led training sessions, and optimized campaigns for significant clients. Alexa co-founded the NYC Chapter of wayOUT and has held various positions that showcase strong leadership, data analysis expertise, and a commitment to improving client success and operational efficiency. Educational credentials include a Bachelor of Arts in Chinese and Psychology from The Ohio State University and additional studies in Chinese Language and Literature from Ocean University of China.
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