Alexa Aron is a Senior UX Researcher at Google, where they conduct user-centered research to enhance digital products. Before joining Google in 2024, they held the position of Senior UX Researcher at Peloton Interactive, leading research initiatives that informed product design decisions for corporate wellness. Alexa’s earlier experience includes roles as a Senior Associate and Associate UX Strategist at PwC, where they focused on user-first research for Fortune 500 clients, and as a Strategist at TBWA\Chiat\Day, where they developed impactful campaigns based on audience insights. They graduated Summa Cum Laude from Syracuse University in 2015 and were recognized as a graduation speaker.
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