Alice Crawley is a Google Analytics expert who currently serves as a Senior Sales Engineer at Google, where they focus on the adoption of Google Analytics 4. With over a decade of experience in the data space, Alice began their career as an Associate Data Analyst at Fortune Cookie and later excelled as a Website Analyst at easyJet. Their unique ability to translate complex technical concepts into relatable terms has earned them recognition as a thought leader in the analytics field. Alice holds a BSc in Mathematics from the University of Reading and an MSc in Cryptography and Communications from Royal Holloway, University of London.
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