Amit Niv is currently the Head of Data & Measurement Solutions at Google Israel, bringing over 15 years of experience in performance marketing, digital strategy, and data analytics. Previously, Amit held various roles at Google, including Head of Practice Leads and Head of Search, where they focused on optimizing customer delivery and knowledge sharing across teams. Amit started their career as a Project Assistant at the Israeli Chamber of Commerce in Beijing, promoting Israeli companies in the Chinese market. They earned an MBA in Management of Technology, Innovation & Entrepreneurship from Tel Aviv University, along with a B.A. in Economics & East Asia Studies.
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