Anaid Paredes

Anaid Paredes is a Digital Marketing Manager with over 10 years of experience in leading and executing result-oriented digital marketing and omnichannel strategies. Previously, Anaid held positions such as Performance Marketing Manager and Digital Transformation Lead at Reckitt, where they focused on customer experience, CRM strategy, and integrating digital platforms. Anaid also served as a Campaign Account Manager at Retail Now and a Digital Marketing Executive at Bayer, overseeing digital strategies and campaign management for various brands. Currently, Anaid is working as an Email Growth Marketing Manager at Google, continuing to leverage an analytical mindset for optimizing digital platforms. Anaid completed a diploma in E-commerce and Digital Marketing at Tecnológico de Monterrey in 2018.