Antonella López is currently the Regional Measurement Lead at Google, specializing in Attribution and Incrementality for Spanish-speaking regions in Latin America. Previously, Antonella worked as a Data Analyst at Despegar and a Business Analytics Analyst at Mercado Libre, among other roles in analytics and consulting. Antonella holds a Master's degree in Data Mining and Knowledge Discovery as well as a Bachelor's degree in Economics, both from the Universidad de Buenos Aires.
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