Aoife Cullen

Aoife Cullen has extensive experience in account management and media planning across various leading companies in the advertising and media industry. Aoife began a career at Zenith Ireland, progressing from an intern media buyer to a client associate and media buyer, managing campaigns for prominent Irish brands. Subsequently, Aoife held the position of digital account manager at Vizeum Ireland, overseeing media across multiple formats for a diverse portfolio that included BMW and various FMCG brands. At Maxus Global, Aoife managed multi-product campaigns for beauty brands under the L’Oréal Group. Following this, Aoife joined Balls Media as an agency account manager, focusing on sales and campaign management. Most recently, Aoife worked at Google in various roles related to display and video marketing, specifically utilizing the Google Marketing Platform and DV360. Aoife holds a Bachelor of Arts in Media Studies from Ulster University and an European Advertising Certificate in Media Planning from the Institute of Advertising Practitioners in Ireland.