Apoorva B.

Apoorva B. is an experienced User Experience Researcher currently working with Google on the CAML Team, focusing on research for diverse user groups in India and the US. Previous roles include User Experience Researcher at Reddit, where Apoorva pioneered global research for moderators, and as a Design and Research Consultant at DPhi. Apoorva's tenure at Google involved foundational research for Google Photos and Gallery Go products while also establishing a research culture at Navana Tech, Inc. as the first UXR hire. Additionally, Apoorva served as a Research Fellow at the Indian School of Business, conducting extensive ethnographic research on India's Aadhaar system. Apoorva holds a Master's degree in Human-Computer Interaction from the International Institute of Information Technology Bangalore and a Bachelor's degree in Computer Science and Engineering from Banasthali Vidyapith.