Arturo Esquerra

Arturo Esquerra is a Senior Principal Analytical Lead at Google, specializing in data science with over ten years of experience in consulting, marketing research, and various industries. They previously served as a Principal Marketing Science Partner at Meta, where they created the GeoLift solution and led significant experimentation studies for global companies. Arturo holds a Master's degree in Information and Data Science from UC Berkeley and multiple postgraduate diplomas in Econometrics. Their expertise encompasses causal models, Bayesian statistics, and machine learning, alongside active contributions to open-source development.