Astrid Vala

Astrid Vala is an accomplished marketing professional with extensive experience in digital marketing and acquisition strategies across the Asia-Pacific region. Currently serving as Performance Media Manager APAC at Google since February 2021, Astrid previously held several key roles at Fitbit, including Acquisition Marketing Manager and Digital Marketing Manager for ANZ. In these positions, Astrid played a crucial role in implementing marketing strategies that drove growth and enhanced brand engagement. Earlier career experiences include Digital Marketing Coordinator at Fusion Retail Brands, where Astrid innovated eDM campaigns and revamped online retail initiatives, and Marketing Coordinator at NewLease, where event management and industry engagement were primary responsibilities. Astrid holds a Bachelor of Arts in International Studies and Communications from Monash University and studied International Relations at Utrecht University.