Becca Barth is a seasoned marketing professional with extensive experience in the entertainment and advertising industries. Currently serving as the Artist & Industry Marketing Lead at Google for YouTube, Becca has successfully led award-winning global artist campaigns, managing significant budgets and exceeding performance goals. Previous roles include Head of Talent Marketing at Cameo, where Becca developed impactful marketing strategies and managed a team, and Global Relationship Manager at Nike, focusing on collaborations with prominent artists. Early career experience includes positions at Live Nation Entertainment and WME, honing skills in partnership development and brand strategy. Becca holds a Bachelor's degree in Communication and Media Studies from The George Washington University.
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