Becca Barth is an accomplished marketing professional with extensive experience in brand marketing, talent management, and strategic partnerships across prominent companies in the entertainment and sports industries. Currently serving as the Brand Marketing Lead for YouTube TV at Google, Becca has successfully managed global artist campaigns for high-profile acts, exceeding campaign goals by 56%. Prior roles include Head of Talent Marketing at Cameo, Global Relationship Manager at Nike, and various marketing positions at Live Nation Entertainment, where notable achievements include launching a popular music subscription product. Becca's early career involved supporting industry leaders at William Morris Endeavor and obtaining a Bachelor's degree in Communication and Media Studies from The George Washington University.
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