Ben Geach currently serves as a Committee Member for IAB Europe's Programmatic Trading Committee, focusing on enhancing the understanding of programmatic advertising among Publishers, Agencies, and Advertisers. In addition, Ben holds the position of Consulting Lead at Google within the gTech Ads team, where responsibilities include providing technical consulting to complex and innovative customers, developing custom solutions, and implementing industry-leading consultancy programs to drive efficiency and innovation in the ads ecosystem.
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