Ben Griffin

Ben Griffin has extensive experience in digital marketing, particularly in the PPC and Google Shopping domains. Griffin began a career as an Account Strategist at Croud from December 2011 to December 2012, creating and optimizing PPC accounts across various sectors. Following this, Griffin joined Google, where roles progressed from Account Manager to Senior Account Manager, managing over £60 million in marketing spend for top clients in the UK between December 2012 and April 2015. As a Google Shopping Specialist from April 2015 to September 2021, Griffin provided strategic and practical optimizations for Shopping Feeds and Campaigns for leading UK retailers. Earlier, involvement as a Digital Marketing Consultant in the Google Juice Bar initiated Griffin's career in this field. Griffin holds a 2:1 degree in Philosophy from the University of Liverpool and A-Levels in Sociology, Psychology, Philosophy, and I.C.T from Carmel College.