Benoit Le Bras serves as the Data & Measurement Lead for Retail Omnichannel France at Google, focusing on utilizing Google Ads and the Google Marketing Platform to enhance business performance for e-commerce advertisers. Prior to this role, Benoit held several key positions, including Deputy Digital Director & Innovation Manager at Keyade, where they managed international teams and developed SEA strategies for prominent clients. Benoit's career began at Ciblo.net as a SEA Team Leader, and they further honed their skills in digital marketing through various consulting roles, including at Converteo. Benoit holds a Master's degree in E-Business from HEC Montréal and a CESEM in European Business studies from NEOMA Business School.
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