Bhakti Soni has a diverse background in research and user experience, with professional experience spanning various roles and companies. Starting as a Management Trainee at Ipsos in India, Bhakti progressed to positions including Quantitative Research Executive and Qualitative Research Executive, gaining substantial expertise in brand and advertising research. Following a brief internship in Human Resources at Merck, Bhakti served as a Strategic Planner at Please See// and later became self-employed as a Research Consultant. Currently, Bhakti holds a position as a User Experience Researcher at Google, with previous experience in the same role since May 2022 under a contract via Maker Labs. Academic qualifications include a Master's degree in Applied Psychology from the University of Mumbai and a Bachelor's degree from Sophia College for Women in Mumbai.
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