Bill Marshall has extensive experience in market research and consumer insights, spanning several prestigious organizations. At BT, from 1985 to 1991, Bill managed market research programs and customer satisfaction initiatives. Following a role as Retail Manager at Total, from 2006 to 2014, Bill served as Global Director of Market Insight at AkzoNobel, overseeing a diverse team across multiple countries. Bill continued to excel as Global Director of Market Research & Insight at ICI Paints, where a shift towards strategic consumer engagement was implemented. From 2015 to 2024, Bill held the position of Global Director, Human & Cultural Futures at Unilever, focusing on macro foresight and sustainability. As of September 2024, Bill is the Global Head of Consumer Futures and Portfolio Insight at Google. Bill is an alumnus of the University of London.
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