Birgit Boing

Birgit Boing is a seasoned professional with extensive experience in data strategy and marketing across prominent companies, including Google, Dentsu Aegis Network, and WPP. Currently serving as Chair of a Taskforce at VIA Nederland, Birgit leads a team focused on advancing the digital marketing industry. Previous roles include Senior Sales Specialist at Google, overseeing omnichannel performance in Northern Europe, and various positions at WPP, where responsibilities spanned media planning and research management. Birgit holds degrees in Economics and Sociology from The Hague University of Applied Sciences and the University of Amsterdam, along with additional qualifications in marketing strategy and sustainability.