Birte Teufel

Birte Teufel is a marketing leader with over 20 years of experience, currently serving as the Director of Brand & Consumer Marketing at Google, where they lead marketing initiatives for Google Search, GenAI, and Chrome in the DACH region. Previously, they held significant roles including Head of Ads Marketing at Google and Senior Department Head of Marketing at McDonald’s Deutschland Inc. Birte has a proven track record in strategic brand management, emphasizing a consumer-centric approach, and has contributed to global brands such as Allianz and SEAT International. Recognized for their collaborative leadership style, Birte thrives in driving connectivity across teams and is passionate about leveraging the potential of artificial intelligence.