Bob Arnold

Bob Arnold is the Global Digital Strategy Lead at Google, where they drive the digital marketing strategy for all Google products while focusing on programmatic buying and digital media measurement. Prior to joining Google, Bob spent three years as the North America Director of Digital and Social Strategy at Kellogg and a decade at Procter & Gamble, overseeing global digital strategy for various business units. Bob is also recognized as a speaker in digital marketing, having presented at conferences such as Ad-Tech and IAB, and has received accolades from industry bodies, including being named a “Media Maven” by Advertising Age. Their work has been featured in major publications, including the Wall Street Journal and the New York Times. Bob holds a BS in Industrial Engineering from the University of Cincinnati and has participated in a marketing exchange program at Université catholique de Louvain.