Boris Araya

Boris Araya is a content leader currently serving as the GenAI Content Strategy Global Lead at Google. With a proven track record in digital media, they previously managed content and engagement for companies like Stitcher, Spotify, and Meta, where they specialized in creating innovative strategies that fused creative storytelling with technical precision. Boris has successfully guided teams to enhance user engagement, including driving billion-dollar revenues through strategic content distribution and cross-functional collaborations. They also have significant experience in AI content strategy and leadership across multiple global platforms.