Caitlin McBride is the Market Lead for Mid-Market Sales at Google, specializing in omnichannel strategies to drive growth for top UK retailers. With over a decade of experience in journalism and strategic communications, Caitlin has covered significant events and led major campaigns, including a record-breaking fundraising initiative for the Irish Cancer Society. Caitlin completed an MBA at UCD Michael Smurfit Graduate Business School, where they were recognized as 'MBA Student of the Year.' As an author, Caitlin has contributed to published works focusing on women's experiences and has a strong presence in national media discussions around gender parity.
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