Caroline Pieracci is an accomplished professional with extensive experience in content strategy and UX writing, beginning with roles such as Concept & Copy at Jung von Matt and leading to positions like Creative Lead Content at Namics – A Merkle Company, and Owner of Optimistic Enterprises GmbH. Caroline transformed content practices at Victorinox AG and currently serves as Senior Content Strategist & UX Writer at Google, focusing on simplifying user experiences. Additionally, Caroline contributes to academia as a lecturer at both Lucerne University of Applied Sciences and Arts and Zürcher Hochschule der Künste, shaping future talent in brand building and UX design. Caroline holds dual Master's degrees in Design and Sociology from Zürcher Hochschule der Künste and Université de Fribourg/Universität Freiburg, respectively.
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