Casandra López

Casandra López is a marketing and talent recruitment professional with significant experience across various industries. At L'Oréal, Casandra managed job postulations, CV filtering, and conducted assessments for interns and trainees. Following this, Casandra served as a Growth & Marketing Specialist at Smowltech, leading marketing strategies centered on customer engagement. At Eli Lilly and Company, Casandra supported marketing operations and regional audits, while at Suit Brands & Co., Casandra developed marketing strategies for a new product line and negotiated with major retailers. Currently, at Google, Casandra holds multiple roles including Senior Digital Strategy Lead and Lead Generation Specialist, focusing on enhancing digital growth for Spanish companies and optimizing programmatic advertising strategies. Casandra holds advanced degrees in marketing from multiple institutions, including Universidad de Deusto and Universidad Panamericana.