Casey Heyl is an experienced professional in social media strategy and data insights, with a background in advertising and graphic design. Beginning as a Call Me A Duck Community Manager for the University of Oregon, Casey developed campaigns to engage the student body. Previous roles include Social Media Director and PR Team member at Her Campus Media, and Creative at Allen Hall Advertising, where design work was tailored for local clients. Transitioning to data roles, Casey served as a Senior Data & Insights Strategist at TBWA\Media Arts Lab and Translation before becoming a Senior Data & Insights Strategist at Apple. Current position as Social Intelligence Lead at Google builds on extensive experience in social media and data analysis. Educational credentials include a Bachelor of Science in Advertising from the University of Oregon and training in Data Analysis & Visualization from General Assembly.
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