Casey Mengwei Bian

Casey Mengwei Bian possesses a diverse background in digital marketing, journalism, and product management. Starting as a journalist-trainee at 东方体育日报 and later at That's Shanghai, Casey developed strong reporting and editorial skills. Experience includes founding an online forum for snooker fans, where user engagement was successfully promoted. Casey refined expertise as an Account Manager at Kantar Millward Brown, offering consultancy on brand and communication strategies, followed by roles as a Program Manager at Verily Life Sciences and Industry Manager at Google. Most recently, Casey served as a Digital Marketing Specialist and Team Lead at Google's gTech Ads GCS GrCN, overseeing digital marketing efforts. Educational qualifications include a Master of Science in New Media from The Chinese University of Hong Kong and a Bachelor of Arts in Journalism focusing on English Financial News Reporting from Shanghai Institute of Foreign Trade.