Cecilia Liu

Cecilia Liu is a skilled marketing and media professional with diverse experience across several industries. Key roles include serving as a Senior Programmatic Strategist at IPG Mediabrands, managing significant media budgets for high-profile clients like Etsy and Amazon, and holding positions such as Associate Media Strategist at Zenith, where management of a $200M media budget for Eli Lilly earned recognition for excellence. Previous internships, including positions in graphic design, social media marketing, and media strategy, reflect a strong foundation in digital marketing, research, and communication. Cecilia holds a Master’s degree in Communication Management from the University of Southern California and a Bachelor’s degree in Business Administration from Sun Yat-sen University.