Claes Eriksson is a seasoned professional with extensive experience in data management and advertising, notably serving as the Head of Data & Measurement for Northern Europe at Google from June 2018 to August 2022. In this role, Claes led a team focused on navigating changes in the digital advertising landscape due to evolving consumer data privacy expectations and regulations. Prior to this, Claes held positions as Nordic Advertiser Lead for Google Marketing Platform and Regional Manager for Google Analytics 360 Suite, driving product usage and managing sales across the Nordics. Claes began their career as a Project Engineer at IMPAC, conducting studies for effectiveness projects, and served as an Account Coordinator at HMAA. Claes earned dual Master's degrees in Organizational Change and Global Leadership from Hawaii Pacific University.
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