Cole Orloff is a creative director specializing in cross-disciplinary projects across media and dimensions. Currently, they serve as a Creative Director at General Specifics, where they have spearheaded notable projects such as the launch film for Qualcomm and Microsoft's AI-powered CoPilot PCs and innovative brand experiences for major sports leagues. Earlier roles included Creative Director at Barbarian, where they led campaigns for JBL, and Creative Director at Curaleaf, establishing an in-house agency that significantly boosted revenue. Cole holds a Master’s degree in Digital Communication and Media/Multimedia from New York University and a Bachelor’s degree in Communication from the University of Massachusetts Amherst. Currently, they are a Creative Lead for AI Demos and Experiments at Google, working on content for the 2025 Google Cloud Next conference.
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