Crosby O'Connor is a seasoned professional in marketing and growth strategies, currently serving as the Growth Planning and Strategic Programs Lead at Google since November 2024. With expertise stemming from over a decade of experience with startups and small to medium-sized businesses as a Fractional CMO, Crosby has demonstrated strong analytical skills and a deep understanding of artificial intelligence in business applications. Previous roles include Marketing Growth Advisor at Blitz Growth AI and Chief Marketing Officer at Crewdle, along with founding and serving as Chief Growth Officer at Digital Mavericks until its acquisition in 2024. Crosby holds an MBA with an emphasis in Analytical Game Theory from UNC Kenan-Flagler Business School and a double major in Political Science and Marketing from the University of South Carolina.
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