Da Hyun (Effy) On is a Strategic Lead in Ad Monetization at Google, where they empower Korea's app publishers and focus on cultivating a vibrant market ecosystem. Previously, they worked as a Business Development Manager and Licensing Lead at CJ ENM Entertainment, where they facilitated creative talent development and negotiated high-value licensing contracts. Da Hyun has a Bachelor of Science degree from Purdue University, which they obtained in 2017. They are also involved in mentoring startups through Google Korea's ChangGoo accelerator program.
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