Daan Peters

Daan Peters is an experienced digital advertising professional with a diverse background in various roles across notable companies. At MEC, Daan served as a Senior Digital Advertising Consultant, focusing on social advertising integration and managing key performance-based channels for major clients including Netflix EMEA and TomTom Global. Subsequent positions included Digital Trading Manager at VivaKi, where Daan managed partnerships with digital suppliers, and Digital Strategist at Bannerconnect, where strategic media planning was executed for significant clients. Daan's tenure at Google included multiple leadership roles, such as Programmatic Media Lead and GTM EMEA Product Lead, emphasizing business development and management of publisher relationships. Additionally, Daan contributed to industry initiatives as a Core Member of the IAB Taskforce Programmatic. Educational credentials include an MBA module at Nyenrode Business University and a Bachelor of Science in Marketing from HBO Nederland.