Daniel McDuff

Daniel McDuff is a seasoned researcher in the field of affective computing with a robust academic background, holding a PhD from the Massachusetts Institute of Technology. Daniel's career began as an intern at Dstl and evolved through various roles at MIT Media Lab, where research focused on measuring affective states, and at Affectiva, leading significant research projects on emotional responses to advertisements. Daniel's tenure at Microsoft involved ascending through research roles, while currently serving as a Staff Research Scientist at Google. Noteworthy contributions include the development of AffectAura, a system for tracking emotions over time, and the largest dataset correlating emotional responses to ad success.