Daniel Sacks possesses extensive experience in strategy and analytics, particularly within the marketing and non-profit sectors. At MarketShare, acquired by Neustar, Daniel served as Manager of Strategy, where responsibilities included translating client business objectives into complex models to measure marketing impact on financial outcomes for Fortune 500 brands. Prior to that role, Daniel worked at Grenzebach Glier & Associates as a Business Analyst, specializing in benchmarking and competitive analysis for non-profit organizations. As a Consultant in Analytics, Daniel advised non-profits, particularly in Higher Education and Healthcare, on strategies to enhance fundraising operations using predictive analytics. Currently, as Client Lead for Measurement at Google, Daniel partners with prominent brands to refine their advertising effectiveness measurement tactics. Daniel holds an MBA from UCLA Anderson School of Management and a Bachelor's degree in Political Science from the University of Wisconsin-Madison.
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