Danilo Futema

Danilo Futema is an experienced professional in strategy and creative data, currently serving as Creative Director & Creative Effectiveness Lead at Google, where the focus is on fostering a creative culture and developing innovative strategies for YouTube. Previously, Danilo held leadership positions at SOKO as Head of Strategy & Creative Data, CUBOCC as Head Of Strategy and Business Intelligence roles, and was Data Insights Director at Isobar. Danilo’s work has involved collaboration with major brands such as Coca-Cola, Spotify, and Unilever, emphasizing the integration of data-driven insights with creative strategies. Academic credentials include a Bachelor's degree in Advertising from Faculdade Cásper Líbero, postgraduate studies in Social Psychology at FESPSP, and ongoing postgraduate studies in neuroscience and applied psychology at Universidade Presbiteriana Mackenzie.