Darren Russell

Darren Russell has extensive experience in digital media and advertising, specializing in product strategy and go-to-market initiatives within leading organizations. At Google, from January 2021 to May 2025, Darren held several senior roles, including Head of YouTube+ Ad Products for EMEA and Head of Demand Gen, where responsibilities encompassed leading product teams and driving growth in various advertising sectors. Prior to Google, Darren worked at Carat UK as Digital Director, focusing on digital media strategy for key clients, and held roles at Starcom MediaVest Group and Profero, developing innovative digital activation strategies. Educational qualifications include an MSc in Strategic Marketing and Consulting and a BSc in Business Management from the University of Birmingham.