Denny Lv

Denny (Yinyin) Lv is an experienced professional in digital analytics and media, with a career spanning various roles in prominent organizations. Denny served as Digital Analytics Manager at Banco Santander, where capabilities were built for retail banking analytics, and later as Head of Data and Analytics at MullenLowe Mediahub Global, leading a team and defining service offerings in media and business analytics. Currently, Denny is a Senior Analytics Manager at Google, with previous experience as Associate Director for Central Analytics at Essence, managing a global learning agenda. Denny also worked as a Digital Marketing Consultant at Accenture and held analyst roles at EF Education First and DigitasLBi. Educational credentials include a BSc in Information Management from Zhejiang University and an MSc in Management Research from the University of Oxford. Proficiency includes a range of digital analytics tools and methodologies.