Dorothee Louvard is an experienced professional in IT and marketing, with a strong background in customer relationship management and project leadership. At SMCP, Louvard served as IT CRM Domain Manager from October 2016 to August 2021, where responsibilities included the development of IT tools to enhance CRM ROI across international markets and managing a Salesforce implementation. Additionally, Louvard acted as Project Director for the migration of Fursac's Information System, overseeing a team of 40. Prior roles at Groupe Rocher involved leading marketing projects focused on customer loyalty and acquisition for brands such as Daniel Jouvance and Docteur Pierre Ricaud. Louvard further expanded expertise in data analytics as Data Lead for Web Marketing Performance at Google, and served as CRM IT Domain Manager for LVMH's RIMOWA. Academic achievements include a Master's degree in Economic History from Université Paris 1 Panthéon-Sorbonne and an MBA in Marketing from EDHEC Business School.
This person is not in any teams
This person is not in any offices