Effie P.

Effie P. is an experienced analytics professional with a strong background in data analytics and marketing across various reputable companies. Beginning as a Media Intern at Sony Music Entertainment, Effie contributed to media planning for notable projects. Subsequent roles included analytics internships at SpinMedia, Inc. and Six Spoke Media, as well as positions at MediaCom and DigitasLBi_US, focusing on digital reporting and marketing mix modeling. Effie advanced to senior analyst roles at 360i and Code and Theory, specializing in product analytics, dashboard design, and A/B testing. As a Marketing Analyst at Google, Effie continues to influence analytics strategy in the Android and Platforms team. Effie's academic background includes a Bachelor of Arts from Case Western Reserve University and a Master's degree from NYU.