Eli B. is currently the APAC Go-To-Market Product & Strategy Lead at Google, where they are responsible for the product and business strategy of Google Ads in the APAC region. Previously, Eli served as the EMEA Measurement & Attribution Product Lead and Account Manager for Google Ads, driving digital strategy and performance analysis. Eli began their career with internships and roles in marketing and project management, including positions at Smartfoods Limited, APIA Comunicación Punto de Venta, Amazon, and Saatchi & Saatchi. They have cultivated extensive expertise in digital marketing and go-to-market strategies throughout their professional journey.
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