Emily Anderson is the Head of Industry for PurePlay Retail at Google, where they lead a media solutions team dedicated to helping top-tier US-based retailers optimize their media offerings. With over 20 years of experience, Emily has worked with some of North America's most trusted brands, focusing on sustainable revenue growth through deep consumer insights and data-driven marketing strategies. Prior to their current role, they held various positions at Google, including Head of Measurement & Analytics and have experience with Environics Analytics and Rogers Sports & Media. Emily earned a Master of Spatial Analysis from Ryerson University and a Bachelor of Arts from the University of Toronto.
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