Emily Smith has a robust background in marketing and communication, highlighted by a tenure at Google from August 2018 to October 2023. As the Head of Google Marketing Platform at Agency HoldCo, Emily drove significant growth, increasing revenue by 47% year-over-year through strategic realignments and innovative platform initiatives. Prior roles included leading the Agency Programmatic Media team, where Emily shifted strategies toward essential video priorities and programmatic video. Emily also established a new team focused on auction video performance, developing cross-functional strategies with agency leaders. Academically, Emily holds a Bachelor of Arts in English and a Bachelor of Science in Communication with a concentration in Advertising, both obtained with Cum Laude honors from Boston University.
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