Eric Choi

Eric Choi is an accomplished designer with extensive experience in various roles spanning graphic design, product design, and interaction design. Starting as an Art Director and Graphic Designer for the UBC AKCSE Group, Eric developed marketing collaterals before moving on to roles at CBS Interactive, Apple, and Samsung Electronics, focusing on content design and product development. Eric further honed expertise in the electric vehicle sector as a Senior Product Designer at both BYTON and Lucid Motors, working on in-vehicle software design. Currently, Eric serves as a Senior Interaction Designer at Google, specializing in Android Auto. Eric holds a Bachelor of Fine Arts in Web Design & New Media from the Academy of Art University.