Fabien Bourrat

Fabien Bourrat is an accomplished professional with extensive experience in digital advertising and marketing, particularly at Google, where roles included Shopping Ads Expert, Data & Measurement Sales Manager, Head of Data & Measurement in France, and later for the Middle East, Africa, and Central Eastern Europe. Notable achievements at Google include driving a 20% increase in online sales for EMEA retailers through Google Shopping strategies, exceeding adoption KPIs by over 110% for data measurement solutions, and securing strong product adoption for Google Analytics 4. Prior to Google, Fabien held various marketing positions at L'Oréal, leading successful product launches and marketing campaigns in skincare and hair care categories. Educational qualifications include a CEMS MIM from the Stockholm School of Economics and additional degrees from Université Panthéon Sorbonne and HEC Montréal.