George Hanson

George Hanson is an accomplished digital and direct-to-consumer retail executive with extensive experience in e-commerce and merchandising. Currently serving as EVP and Chief Digital Officer at Mattress Firm, George has held leadership roles at notable companies including Panera Bread, Lane Bryant, and Under Armour, where they managed significant P&L responsibilities and drove strategic digital initiatives. George's previous experience also includes pivotal positions at Lands' End, where they successfully launched international e-commerce sites and led merchandising strategies in Japan. With a solid educational background that includes an MBA from the University of Wisconsin-Madison, George is an active member of various advisory boards, continually contributing to the innovation in the retail sector.