George P. Slefo is an experienced communications and content strategy professional with a diverse background spanning multiple industries. Notable roles include Senior Editor and Content Strategy Lead at The Trade Desk, where George launched and scaled "The Current," and Content Strategy Lead for Amazon Advertising, focusing on go-to-market strategies for Amazon DSP. George's journalism experience includes positions at Ad Age and Chicago Sun-Times, covering technology and breaking news, respectively. Currently, George serves as Senior Industry Thought Leadership Lead at Google Ads, shaping the narrative for AI advertising. Prior roles also include contributions to AOL, Al Bawaba News, and military service in the U.S. Army Reserves.
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