Gijs van Eysden has an extensive background in data-driven marketing and technology, currently serving as a Member of the Commission on Data Decisioning and Engagement at DDMA from June 2019 to March 2025, where the focus is on optimizing customer-centric strategies. With previous experience at Google from July 2022 to March 2025 in various roles including Head of Data & Measurement for the Benelux and Nordics, Gijs has been instrumental in developing measurement foundations and audience solutions while leading initiatives such as the Ads Data Hub. Earlier professional experience includes roles such as Interactive Media Consultant and ICT & Innovation Developer at Hottraffic, where responsibilities spanned media strategy, operations, and innovations in online advertising systems. Gijs holds a Bachelor of Information Technology and Communication Technology from Rotterdam University of Applied Sciences.
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