Grant Higginson is an experienced analytics and digital marketing professional with a diverse background spanning roles in various companies. Currently serving as a Solutions Architect at Google and a Senior Solutions Consultant within Google’s gTech Ads Technical Services, Grant possesses a unique blend of client-side expertise and agency insight. Previously, Grant held positions as Principal Consultant and President at Welby Consulting, where significant contributions were made to digital marketing strategies. Other notable roles include Analytics Engineer at lululemon, Digital Strategy Director at Sparks Rowing, and various consulting positions focusing on Google Ads and analytics, demonstrating a strong capability in PPC ad strategy, SEO, and web analytics. Grant's extensive experience encompasses working with major organizations and leading cross-functional teams, firmly establishing a reputation for proactive and autonomous consultancy.
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