Guillermo Rojas is a driven marketing professional with diverse experience across notable organizations. At Procter & Gamble, Guillermo developed the impactful hashtag "#NODEJESRASTRO" for a recycling initiative. At IBM, leadership abilities were demonstrated while guiding a team to create an extensive brand awareness campaign targeting college students. Guillermo's contributions at Servinform included increasing social media engagement by 11% and founding the campaign "#Servinform360." As a marketing consultant for Fundación Botín, Guillermo ranked within the top 2 out of 92 students by devising strategies to enhance consumer engagement. A successful internship at Google resulted in exceeding sales targets by over 350%. Guillermo's educational background includes a Bachelor of Business Administration from Università Bocconi and a dual degree in Business Administration and International Relations from IE Business School.